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Why companies don't launch Mobile/Touch products at same time in Asia ?


This question came recently in our daily meeting and my colleagues were explaining all the benefits of launching Mobile/Touch Products same time in US and in Asia (China, India, Middle East). These are the few points/advantages of introducing products same time in Asia.
  1. Huge Consumer market ( 600 Millions) and is as mature as US.
  2. People love/admire for great products (Apple, Android, Samsung etc)
  3. Duty/Tax free destinations (Dubai etc)
  4. Seems a very potential market for launching products same time.
So why biggies hold off their product for atleast 6 months before they really enter these markets and some people might argue its because of import/export regulations and shipment on the contrary all these products are assembled in Asia and these companies have bigger footprint in these markets.

People directly involved in these decisions are the right person the give us inside but here is my opinion.

  Brand Building 
     Silicon Valley/USA is the best place to Build Brand cheaply i.e. you don't have to pay for expensive celebs to promote your products and the community is so rich (Intellectually) and and strong (opinion) they can tear down or create buzz (Hype) about a product and the rest of the folks will simply follow the buzz,

  Contrarily you don't want to launch something outside Silicon-Valley (USA) coz the buzz created outside will not reach far enough and will not create much consumer confidence.

I guess all the companies wan't to cheaply build the great brands/products first here and then will be in better shape to move to the rest of the markets.


     

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