Claims to teach: How to define correct goals and estimate efforts. Why most people never achieve success. Chapter 1: Says did 10x more effort compare to others in everything (sales presentation, phone calls, property searches) 2 Rules of 10x 10X more thought/thinking Set 10 times high target and work 10 times harder to achieve it. 4 Mistakes people make when setting goals: Mistargeting by setting objectives too low Severely underestimating what it takes in terms of actions, resources, money, and energy to accomplish the target. Spending too much time competing and not enough time dominating their sector. Underestimating challenges to attain target. Chapter 2: What reactions manager have when not hitting their targets - Reduce the targets. When you start excuses for not hitting your target what that should indicate to you? - Getting off the track. The 10x Rule assumes the ...