Intro - Promises to show start-up evolution/road-map so you can better capitalize on these patterns. Efficiency becomes critical discipline at a start-up as resources, time and money are often limited. 1. Create: Best ideas aren't manufactured, superior technology does not automatically produce superior products, and that products succeed because they solve real problems or provide real new opportunities. Find an idea, form the team and raise money. Mistakes here are often costly. 2. Release: Don't suffer from perfectionism Listen the hardest (positive/negative feedback) Avoid going too low or too high in this phase 3. Morph: Being flexible if pivot or build on top 4. Model Nail the business model, should generate cash and will increase if more money is thrown. Strong business model characteristics High margins, Low friction, High leverage, ...