In small business owner is the dominant personality. To max potential of business max to potential of owner If business growing/stagnant its direct reflection of leadership Biggest Obstacle If someone told you they would pay you 1million if you get 20 customers? - Apathy - is the biggest obstacle How to batter apathy Choice, Courage, Vision How to maximize potential max your time , effort , potential 1. Time Our challenges distracted, easy, Determine value? profit activity generates achieve business vision next level Pareto Principle Value Input Output Return A 1% 50% 5000% B 4% 64% 1600% C 20% ...