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5 Laws of Cybersecurity | Nick Espinosa

Law No. 1: If there is a vulnerability, it will be exploited. Law No. 2: Everything is vulnerable in some way. Law No. 3: Humans trusts even when they shouldn't. Law No. 4: With innovation comes the opportunity for exploitation. Law No. 5: When in doubt, see Law No. 1.    Most important 3 laws: With innovation comes the opportunity for exploitation. Everything is vulnerable in some way. If there is a vulnerability, it will be exploited.

Agile Patterns

Avatar : Have a signal on an information radar that indicates who is working on what. Backlog : Enumerate all work to be done in the form of an ordered list. Controlled Failure : Terminate a project once it becomes clear that it is not viable. Accrued value is retained and project resources are freed for other activities Done : Ensure all work is completed to a known standard, so misunderstanding is avoided and rework minimized. Increment : Deliver a potentially releasable piece of work early and often. Forecast : Predict completion time based on the estimated size of a backlog and a known velocity Information Radiator : Make the status of a team and its work immediately apparent Inspect & Adapt : Teams delivering value should be able to critique and improve their own working practices. Kanban Switch : Have an appropriate agile way of working at each of three enterprise levels. Iterate : Minimize stock-on-hand so as to deliver value more quickly and reduce wast...

The Way of the Wolf: Straight Line Selling

The Way of the Wolf: Straight Line Selling (Book Summary) May 14, 2018   jdonovan Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success by Belfort, Jordan 1 CRACKING THE CODE FOR SALES AND INFLUENCE In every sale, three core elements, known as The Three Tens, must line up in any prospect’s mind before you have a shot at closing them. Logically and emotionally, on a certainty scale from one to ten, your prospect must: trust your product to fulfill their needs at a cost-benefit ratio that is unequivocally a great deal trust and connect with you as an expert in your field who put’s your customers’ needs first trust and connect with your company People don’t buy on logic; they buy on emotion and then justify their decision with logic. In terms of the split between logic and emotion, you’re always going to build airtight logical cases first and airtight emotional cases second. Why? Quite simply, by making the airtight lo...

PRE-SUASION - Robert Cialdini

The hard work is not the key but the perfection of the message is the key. What goes before effects the sale. Test to demonstrate how little they know Establish trust - Ask people to provide their env and passwords . If you want people to buy a box of expensive chocolates, first arrange for them to write down a number that’s much larger than the price of the chocolates. Ask them to write Security, Quality, Infrastructure cost: $50,000/mo If you want people to choose a bottle of French wine, first expose them to French background music before they decide. Security background on the slides and product If you want people to agree to try an untested product, first inquire whether they consider themselves adventurous. If you want to convince people to select a highly popular item, we can begin by showing them a scary movie. Show a happy movie coz we're not popular If you want people to choose a more expensive but more comfy option, first show them ...