The Way of the Wolf: Straight Line Selling (Book Summary) May 14, 2018 jdonovan Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success by Belfort, Jordan 1 CRACKING THE CODE FOR SALES AND INFLUENCE In every sale, three core elements, known as The Three Tens, must line up in any prospect’s mind before you have a shot at closing them. Logically and emotionally, on a certainty scale from one to ten, your prospect must: trust your product to fulfill their needs at a cost-benefit ratio that is unequivocally a great deal trust and connect with you as an expert in your field who put’s your customers’ needs first trust and connect with your company People don’t buy on logic; they buy on emotion and then justify their decision with logic. In terms of the split between logic and emotion, you’re always going to build airtight logical cases first and airtight emotional cases second. Why? Quite simply, by making the airtight lo...